Your website is the face of your business online, so it pays to create the most professional representation of it your budget allows. A good looking website is a pleasure to use and inspires trust in those who visit it, helping you attract more customers and in turn increase your sales and profits. Quite simply, it is one of the most important investments in your business you will ever make.
Sacha Mango Media is an expert in lead generation websites. Using techniques like split testing, pay per click advertising and search engine optimisation, we’ll get the highest possible rates of traffic to your website and explore ways to increase the conversion of these leads into actual solid business.
Whether you need a good looking basic site for a small local business or a much more complex e-commerce site to sell thousands of products around the world, Sacha Mango Media can create your website from scratch, taking it from a hand-waving idea through to the finished live site. All of our websites are custom made and designed from scratch, never generated from templates, so you know you’re getting a unique site designed to work for your business needs and that you’ll never see your website design on someone else’s site.
Ideas and concepts
You may have a good idea of what you want a website to look like. Alternatively, you may not have any ideas at all and need inspiration from us. Either way, we’ll discuss everything in depth with you and begin to articulate more clearly what you want, what your website needs to do for your business and by when.
The aim of this part of the process is for us to understand your exact business needs and what website features will be needed to fulfil that. At the same time, we begin to get a feel for the intended style and personality of the website, eventually creating a visual sitemap that lays out the content organisation clearly.
From here we develop a blueprint of the project to show function, navigation and placement of the content. This will help to identify any missing elements or niggles that need to be ironed out before constructing the website. Once you are happy with what we propose, we create a mock up of the design before seeking your approval to move on to the build process.
Our team of website designers will take the design specification and build up all the elements discussed into a prototype using their in-depth knowledge of web coding languages. We never use ready-built templates. Once complete, we will seek feedback from you and tweak the prototype website until it is complete.
Creating content with copywriting
A great website can fall flat if the text on the page doesn’t engage customers and encourage them to stay, look around and then take action. Our copywriters can work with you to create compelling text that is clear, concise and engaging while optimising the text to ensure the website works hard at staying at the top of the search engine rankings.
It’s important to thoroughly test the website before launch to ensure everything works as it should and there are no nasty surprises. We want to check that it looks good and functions as it should in all browsers, such as Internet Explorer, Safari, Firefox and Chrome among others. Once this is complete, it is ready to go live.
Launch and optional monitoring
Once the big day has arrived and your website is live, that’s no reason to stop tweaking the site in the weeks and months that follow. Ideally, you want to know how the design and content stack up against how your customers are behaviouring once they get to your site, and how that impacts on what you want the website to achieve.
For example, are customers finding the site and using it as intended? Once on the site, are they taking the action you want them to? We can monitor the effectiveness of different messages using split testing, that is, a number of different pages with different offers or content to see which one converts the most leads for you. Or we can implement a long-term search engine optimisation strategy to keep your website consistently at the top of the search engine rankings for your business.
To find out more about how Sacha Mango’s website design can boost your business profits, call the Website Design team now on 0800 677 1003.