SEO Services (Search Engine Optimisation)
Search Engine Optimisation (SEO) has become the ‘Holy Grail’ of good website design and development. The reason for optimising a website like this is to ensure major search engines such as Google, Yahoo! and Bing direct as many relevant potential new customers to your website as possible.
Our transparent and ethical approach to SEO means you will never lose money on irrelevant keywords or be blacklisted by search engines due to Black Hat SEO (see below). Our SEO Services team has many years of experience getting businesses to the top of the search rankings using an ethical strategic marketing approach that takes into account all the factors involved in website optimisation – not just keywords – to ensure you get the best most sustainable return on your investment possible.
For example, we consider:
- The current and past performance of any existing websites
- Website age
- Tightly targeted primary and secondary SEO keywords
- Your business niche
- On page health
- Off page health
- Competition levels
- Global and local search activity
We’ll then create a campaign that takes into account these relevant factors, monitoring the results closely week by week and tweaking where necessary to achieve better results. You will be able to see those results on a monthly basis and talk directly to an account manager as and when you feel you want to.
A carefully considered and well implemented SEO strategy from Sacha Mango can:
- Increase your visibility to a new stream of potential customers
- Increase the quality of your leads
- Drive more relevant traffic to your website
- Lower the costs of new client acquisition
- Increase the number of orders and sales
- Support you with an experienced team passionate about SEO and your future success
- Give you peace of mind that your SEO campaigns are created and implemented ethically and with sustainability in mind
The result will be a website that pulls in more traffic, a business with more quality customers buying your products and services and more profit in your pocket.
The dark side of SEO – how to waste your money and ruin your business
Have you ever heard of the term ‘Black Hat’ SEO? This is the dark side of SEO, so called because the approaches used breach search engine rules and regulations, create a poor experience for the users and are considered ‘spammy’. Many website owners are penalised and black-listed by search engines due to unethical practices and their websites never seen by anyone. Imagine spending all that money on having your site designed and optimised only for Google to de-list it as it breaks their rules and regulations.
Then there are the SEO companies that guarantee to get you to the top of the rankings and they do – just not for the keywords relevant to your business. There could be some extra activity on the landing page of your site as a result, of their antics, but few if any sales because individuals will leave as soon as they realise they’ve been duped and you don’t offer what they were searching for.
Sacha Mango will not undertake Black Hat SEO. Our optimisation team uses techniques and methods that are ethical and grow your online presence steadily and organically. We want you to find more customers and do more business as a result of our SEO work – not waste your money and ruin your business.
For more information on how we can optimise your site for more sales and profits,
call our SEO Services team on 0800 677 1003.