Online marketing has been an up and coming start over the last few years. The ease and speed with which results can be accomplished has run rings around traditional off-line marketing techniques such as newspaper and magazine editorial and print advertisements.
But is right for you and what could you get out of it? Is it really everything it’s cracked up to be or just another faddy trend that will eventually disappear?
It is estimated that the average person in the UK spends 50 hours a week online and 14% of teenagers aged 14-18 spend more than a whopping ten hours a day online. The average business worker will spend up to four hours a day on the internet for business purposes while clocking up an astonishing five hours a day for online shopping, social networking, instant messaging, and emailing friends and family. Men in particular shop online twice as often as women.
Given those statistics, if you haven’t yet committed to online advertising, preferring instead to stick with print media, whether you are B2B or B2C you are missing a huge proportion of potential customers and serious revenue for your business.
Maybe you’ve had an idea about expanding your business with a new product or service, but really don’t want to spend a lot of money testing the market the traditional way…. website design, layout, print, ad space costs, delivery costs…before you know it you’ve already spent a lot of money for something that might not work. A short-term online marketing campaign could cost you just the price of having an few ads ad designed plus what you need to pay for clicks and you will know very quickly whether there’s a market for your product or service.
There’s nothing more frustrating than sending an advertisement or article to a magazine, waiting weeks for it to be printed and published only to find the world has moved on and you’re out of date. Online marketing however is fast. You can respond to news and events straight away or track customer behaviour and adapt your marketing plan to match, and then see results in a matter of hours.
Online marketing can be as simple or as sophisticated as you have the budget for because the best results often come from the most targeted – not the most expensive – campaigns. Online marketing has been a God send for small businesses needing good marketing to get off the ground and grow, while for large organisations it has helped achieve better value for money than traditional print media working alone ever could.
Selling product or services abroad can often sound like too big a jump for many small businesses. Thanks to the power of online marketing tools like SEO and PPC, in minutes you could be in contact with someone on the other side of the world for little more than pennies, helping you close the gap and make trading abroad a more realisable goal.
If you haven’t yet ventured into the world of online marketing, but think it’s time you did
Sacha Mango has a wealth of experience providing online marketing strategies based on effective website design, Pay Per Click advertising, Search Engine Optimisation and conversion rate optimisation.
We can tailor an effective online marketing plan based around a combination of tools and techniques depending on how you are doing and what you want to achieve in the future.
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